panorama destination

panorama destination

Hard Rock International Opens on Desaru Coast
02 October 2019 | Written by Chris Alexander

On Saturday, 28th September 2019, Hard Rock International celebrated the official opening of their second Malaysian property: Hard Rock Hotel Desaru Coast. The celebration included live performances from Malaysian rock legend Amy Search, followed by DJ Chinois and Hydra. There were also fireworks, the Hard Rock ‘guitar smash’, and a surprise visit by Rita Gilligan; the legendary waitress at the first Hard Rock Café in London in 1971.

With 365 music-inspired rooms and suites, and over 780 square feet of indoor event space that includes three meeting rooms, Hard Rock Hotel Desaru Coast provides a stellar space for families, music enthusiasts, honeymooners, groups and business travellers alike. The property is sure to please all palates with a variety of food and beverage offerings, including the brand’s signature Sessions; an all-day dining restaurant. The Elephant and The Butterfly is the resort’s poolside bar and grill, presenting Latin American-inspired cuisine in a picturesque setting. Another brand signature, Constant Grind®, allows guests to stop by during any time of day to pick-up some light refreshments or get a caffeine boost. Guests can also head to GMT+8, the lobby bar, which is inspired by timepieces and time zones, and is the perfect atmosphere for socializing or chilling out to daily live music with a signature cocktail in hand.

Hard Rock Hotel Desaru Coast features an iconic music memorabilia collection, including pieces from legendary artists such as Elvis Presley and The Rolling Stones, along with more contemporary stars like Madonna, Lady Gaga and Rihanna. The destination also offers exclusive access to the world-renowned Els Club Golf Course, Adventure Waterpark and the waterfront landscaped retail and lifestyle village – Riverside.

Desaru Coast is curated as a new destination resort in Malaysia with a portfolio of globally renowned hotels and resorts, namely Hard Rock Hotel Desaru Coast, The Westin Desaru Coast Resort, Anantara Desaru Coast Resort & Villas and One&Only Desaru Coast. The destination is also home to Adventure Waterpark Desaru Coast – one of the world’s biggest waterparks, Desaru Coast Conference Centre – a fully equipped conference facility, The Els Club Desaru Coast – 45 holes of golf in total with two distinct clubs, Ocean Course and Valley Course, and Desaru Coast Riverside – a 23-acre waterfront landscaped retail and lifestyle village. Located in the state of Johor, Desaru Coast spans over 3,900 acres along a pristine 17 km beachfront that faces eastwards over the clear ocean waters. The destination is set amid a rich bio-diverse location and is easily accessible via road, air and sea.

“Hard Rock International is excited to continue to grow its presence in Malaysia, while celebrating 10 successful years of serving guests in Penang,” said Dale Hipsh, who is senior vice president of Hard Rock Hotels. “Hard Rock Hotel Desaru Coast is thrilled to bring our one-of-a-kind vibe, signature brand amenities and globally renowned hospitality to this unique piece of paradise,” he continued.

The hotel offers a wide array of signature brand offerings and amenities, including ‘The Sound of Your Stay’ music programme, through which guests can use a complimentary Crosley turntable, or rock out in their room with a Fender guitar, reserved at the front desk complete with headphones to avoid noise complaints. The property also features a Rock Shop, selling all brand merchandise, a Roxity Kids Club, and a full-service Rock Spa that features “Rhythm & Motion” – the world’s first fully immersive music-centric spa menu, utilizing amplified vibrations, pressures and patterns as the foundation of its treatments.

With venues in 75 countries spanning 259 locations, Hard Rock International (HRI) is one of the world’s most recognised companies. Hard Rock owns the world’s most valuable collection of music memorabilia, at more than 83,000 pieces and counting. This year, Hard Rock International was honoured as No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains.