Malaysia has picked up a total of four PATA Gold Awards in recognition of the branding and marketing efforts of the country as a premier tourist destination. The awards were presented during PATA Travel Mart 2018, hosted in Langkawi from 12 to 14 September at the Mahsuri International Exhibition Centre (MIEC).
Tourism Malaysia won the coveted PATA Gold Award 2018 in the Marketing Media category, while Langkawi Development Authority (LADA) also received an award for its marketing efforts in adventure travel. In the Environmental Education Programme category, Frangipani Langkawi Resort & Spa, Malaysia, won a Gold Award for its implementation of 300 ways to save the earth through green practices. The resort is well-known for its environmentally-friendly operations and has won other similar awards before. In addition, AirAsia, Malaysia, won a Gold Award under the category of “Marketing – Carrier” for its “Adventure Live” interactive video series.
PATA CEO Dr. Mario Hardy said, “On behalf of PATA, I would like to congratulate the 2018 PATA Grand and Gold Award winners, as well as all of this year’s participants for their submissions. This year’s winners exemplify the true values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.”
The PATA Gold Awards are a recognition of excellence, innovation, and the best tourism standards in Asia Pacific’s travel and tourism industry. This year’s awards attracted 200 entries from 87 organisations and individuals worldwide. The 34 Grand and Gold Awards winners were selected by an independent judging committee consisting of fourteen senior executives from the travel, tourism and hospitality sectors.