Indonesia targets 20 million tourists by 2019
Panorama set to expand ASEAN and European Markets
In response to the Indonesian government’s target to double the number of foreign arrivals to the archipelago within three years, Panorama Destination is set to expand its business to the ASEAN and European markets.
In March 2016, the government introduced free 30-day visas for citizens of 169 countries, in an effort to stimulate interest and ease the passage of tourists into Indonesia. In response to the relaxed visa regulations for inbound tourism, Panorama has announced plans for expansion into markets in the UK, Czech Republic, Norway, Iceland, Finland, Sweden and Slovakia over the coming months.
In an effort to reach new clients in the US, Europe and India, Panorama Group has recently acquired in-bound tour operator PT Buaya Travel Indonesia, in a move valued at R. 2.2 billion (US$169,000). Panorama has also forged new ties with agencies in Poland, and expects to welcome around 5,000 Polish nationals before March 2017, optimizing a brand new charter flight service from Warsaw.
The change in visa legislation, along with the efforts of Panorama, has already seen a spike in the numbers of arrivals to Indonesia. Panorama has seen a 19.1 per cent increase in sales, with Rp 2.38 trillion made in the first half of the year, thanks largely to the expansion in inbound travel. A total of 915,200 foreign travellers came to Indonesia in the month of May, with tourists from China and Australia accounting for the top two most common visitor groups. The most popular destination for foreign visitors remains Bali, with the majority of travellers flocking to the island for long weekend breaks.
The Indonesian government has highlighted 10 additional locations that it believes hold the potential to emulate Bali’s popularity. Lake Toba, Labuan Bajo, Madalika, Mount Bromo, Morotai, Tanjung Lesung, Thousand Islands, Wakatobi, Belitung and Yogyakarta have all been identified as emerging places of interest that can offer tourists a unique and memorable experience in the archipelago.
Through a combination of local knowledge and expertise, an extensive travel network and standardized service throughout the archipelago, Panorama is on course to meet the ambitious targets set out by the government, bringing the goal of 20 million foreign tourists by 2019 much closer to fruition.