Modern budget hotel brand continues expansion across Indonesia
August 2016 – The new Zest Hotel Legian becomes the budget hotel brand’s seventh property in Indonesia, following existing locations in Surabaya, Yogyakarta, Bandung, Bogor, Batam and Tangerang, close to Jakarta’s Soekarno-Hatta International Airport. The brand is billed as offering “modern budget hotels with international standards”.
The new Zest in Bali is located in the island’s Legian area and features 51 rooms, some with balconies overlooking the town. There are also internet stations, a fitness room, a vending machine dispensing cold drinks, a restaurant, the Jaen Bar & Kitchen and a rooftop pool deck which recently hosted the hotel’s sunset launch party.
Attending the rooftop launch party were a number of senior representatives from Swiss-Belhotel International, including the group’s Chairman and President, Gavin M. Faull. Also in attendance were Zest Hotel International’s CEO, Emmanuel Guillard and the owners of Zest Hotel Legian, Ichsan Hidajat, Budi Hidajat and Suyoga Ayub from PT Tri-Asih-Sejahtera.
“As the first Zest-branded hotel managed by Swiss-Belhotel International in Bali, the successful launch of the Zest Hotel Legian is a significant step in the continued development of the group, and also the growth of the Zest brand,” said Faull.
Five more Zest Hotels are scheduled to open in 2016, including two city centre properties in Jakarta, a second Balinese hotel in Kuta and debut properties in the island locations of Belitung and Ambon.