Borneo Highlands Resort (BHR), one of the most environmentally friendly resorts in Malaysia, is embarking on an expansion drive to tap into the growing local and Asian tourist markets. Located in a lush green forest with unique flora and fauna, the resort keeps improving to reach high targets in 2019.
According to Leonard Yeo, General manager of Borneo Highlands Resort, BHR had a good occupancy rate at about 70 per cent in 2018, which surpassed its target of 50 per cent. For 2019, the resort’s occupancy rate is expected to hit 100 per cent with the Visit Sarawak 2019 tourism campaign that began earlier this year.
“We want to ensure that BHR is ready to welcome a portion of the targeted five million visitors to Sarawak.” Yeo said. “We are also upgrading the facilities and clubhouses as well as reopening 50 rooms at our new Hornbill Gold Wing and aiming to produce more organic products for the local and international markets.” he added.
Regarding how Sarawak government could support tourist arrivals, Yeo stated “we would like to propose that the state government provide scheduled shuttle buses to the resort (BHR) as most visitors have to come here with their own transportation.” Moreover, on marketing and promoting strategies, Yeo said that BHR is looking for partnerships with government agencies, travel and tour agents as well as companies to attract a higher number of tourists.