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On 27^th November 2018 Malaysia Airlines was announced Industry Champion in the aviation category at the BrandLaureate Brand Icon Leadership Awards 2018 gala dinner and awards ceremony. The awards recognise achievement in branding amongst individuals and companies. Themed “Capitalize Your Leadership to Crystallize Your Brand”, this year’s awards honoured leaders whose innovation and strategies have driven their brands forward, giving them an edge over the competition.

Malaysia Airlines’ Chief Executive Officer Captain Izham Ismail was presented the award by BrandLaureate’s Chairman Tan Sri Rainer Althoff.  Upon receiving the award he had this to say: “This is an unexpected win as we did not tender any submission to BrandLaureate for us to even be considered as a winner,” said Izham, expressing his gratitude at being selected as a brand icon. “I am grateful to them for recognising our efforts in elevating the Malaysia Airlines’ brand globally,” he continued.

Malaysia Airlines launched a global campaign earlier this year, named ‘Branded Malaysian Hospitality Begins With Us’, encompassing all aspects of the customer experience reflected in Malaysia Airline’s products and services, including its newly refurbished lounges in Kuala Lumpur International Airport (KLIA), various digital innovations, new wide-body aircraft and the introduction of the latest ‘Best of Malaysia’ menu on-board.

“It takes the entire 13,000 strong staff of Malaysia Airlines and its sister companies to ensure the success of this campaign,” said Izham upon collecting the award. “As the national airline we represent the traditions of Malaysia combined with the promise of the future,” he continued.

For Malaysia Airlines, the award is valuable recognition of their hard work in recent years. For Izham, it would not have been possible without his colleagues: “my team and I take our mission of Malaysian Hospitality very seriously, ensuring a unique end to end experience of warm, genuine, and efficient service from the heart. Therefore, to be accorded an award such as this after putting our hearts and souls into this campaign is really something we truly appreciate,” he concluded.