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Malaysia Takes Centre Stage at PATA Travel Mart
04 November 2023 | Written by Chris Alexander

Tourism Malaysia has picked up multiple awards at the 46th edition of the PATA Travel Mart (PTM), in recognition of the organisation’s growing stature in the Asia-Pacific tourism sector. The event also provided an opportunity for Malaysia to showcase four key organisations and promote a number of new offerings.

From 4-6 October, Tourism Malaysia took to the stage at PTM 2023, the first offline iteration of the awards since the pandemic. The show took place at the International Exhibition Convention Centre (IECC) in Pragati Maidan, New Delhi, India – site of the recent G20 Leaders’ Summit.

A total of 339 sellers and buyers attended the show, representing destinations around the world. Each of these travel and tourism organisations used PTM 2023 as an opportunity to meet new clients, expand networks, establish new relationships and consolidate existing business partnerships.

Led by Deputy Director General Datuk Musa Haji Yusof, the Malaysian delegation comprised representatives from the Sabah Tourism Board, the Sarawak Tourism Board, Legoland Malaysia Resort and Langkawi MICE Holidays & Tours.

A major highlight of the event was when the Sabah Tourism Board won the prestigious PATA Gold Award 2023 in the Marketing (Travel Video) Category for their travel video, entitled Catching Sabah.

The PATA Malaysia Chapter was also awarded the Spirit of PATA Award 2023, for “consistently and progressively demonstrating their commitment to realising the objectives of PATA over the past five years.” the event also featured the PATA Youth Symposium, the PATA Forum on Sustainability and the B2B Mart.

Founded in 1951, the Pacific Asia Travel Association (PATA) has earned global recognition as a not-for-profit organisation dedicated to fostering responsible travel and tourism development in the Asia Pacific region. The PATA Travel Mart stands out as a pivotal international trade exhibition within the tourism sector, serving as a platform for trade interactions between global buyers and sellers, predominantly from the Asia Pacific region.

According to India’s Ministry of Tourism, the 2023 PATA Travel Mart in New Delhi is expected to be a catalyst for further revitalisation in the international tourism industry, by “fostering international collaboration and showcasing India’s commitment to sustainable tourism practices”.

For Tourism Malaysia, PTM 2023 was the latest affirmation of the country’s growing reputation for premier travel experiences. Supported by a range of stellar attractions and elevated by high-quality marketing campaigns, many similar awards can be expected in the months ahead.