In a bid to support Malaysia’s MICE tourism sector, the Malaysia Convention & Exhibition Bureau (MyCEB) has officially launched the ‘Meet in Malaysia Campaign’. The campaign was officially launched on 24th July 2020, at the Everly Hotel in Putrajaya, at an event attended by around 250 leading lights from the corporate events industry.
The event was opened by a speech from YB Dato’ Sri Hajah Nancy Shukri, who is Minister of Tourism, Arts and Culture (MOTAC) Malaysia. “[Through the] Meet in Malaysia Campaign, we hope to stimulate the business events segment further and help the industry to kick-start their business again as soon as possible,” said the Minister during her opening remarks. “MyCEB is taking several steps further to build the international audience as well,” she added.
This opening speech was followed by a sharing session between industry experts from the International Congress and Convention Association (ICCA), MOTAC, Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Penang Convention & Exhibition Bureau (PCEB) and Sarawak Convention Bureau (SCB).
Aimed at encouraging engagement with stakeholders such as Professional Conference Organisers (PCO), local associations, Event Management Companies and Destination Marketing Companies (DMCs), the Let’s Meet Tomorrow campaign is working to establish collaborations with venues to develop competitive and appealing campaign packages for MICE travel in Malaysia.
“Our plan is to turn adversities into advantages by planning for the near future,” explains Dato’ Sri Abdul Khani, who is the Chief Executive Officer of MyCEB. “This gives everyone time to take a step back, regroup and recreate or even enhance their business strategies,” he added.
Under the umbrella of the broader ‘Meet in Malaysia’ campaign, which is set to run until December 2021, an additional two programmes are also operational, tailored to international and domestic corporate events, respectively. The Let’s Meet Tomorrow programme is designed to help industry players plan and prepare for future international business events in Malaysia, to be held for international delegates once Malaysia’s borders have reopened; while Let’s Meet Locally will spur growth in domestic meetings and events venues.
The Malaysia Convention & Exhibition Bureau (MyCEB) is a non-profit organization under Malaysia’s Ministry of Tourism, Arts and Culture (MOTAC). In addition to the ‘Meet in Malaysia Campaign’, MyCEB has recently rolled out several initiatives designed to boost the market and mitigate challenges faced by Malaysia’s MICE sector in the wake of COIVD-19. These include the Tactical Malaysia Twin Deal V, Exhibition Enhancement Package and Homegrown Event Support.