Following Thailand’s scheduled return to normal tourism operations from As Thailand continues its tourism revival and recovers from COVID-19, the Centara resort in Hua Hin is already planning on ways to repay the work of those who helped the Kingdom weather the storm. Their ‘Help the Heroes’ campaign incorporates charitable donations into the guest booking, which directly benefits local health workers and communities most vulnerable to the virus.
Centara Grand Beach Resort & Villas Hua Hin is taking bookings for stays this year and next, encouraging visitors to select their ‘Help the Heroes’ package. When a visitor purchases a Centara cash voucher for a future holiday, the hotel will add a further 50% to the value of the purchase. As part of the scheme, these donations will go to the two charitable organisations the resort chain supports: Chaipattana COVID-19 Aid Fund and Thai Red Cross Society. Customers can choose which of the two charities should receive the donation.
Prospective guests will be able to enjoy unprecedented flexibility in their bookings, setting dates further into the future than ever before and having the freedom to move their plans forward or back at their convenience. The idea is for tourism to benefit local charities now, while giving travellers something on the horizon they can look forward to; a flexible holiday set aside for when conditions are safe for travel.
First opened in the early 1920s, Centara Grand Beach Resort & Villas Hua Hin is famed for its historic architecture and stunning beachfront location. But the hotel is also known for its philanthropy; in addition to helping local communities recover from COVID-19, every year the resort facilitates a range of scholarships and educational resources for some of Thailand’s poorest children. Since 2012, the hotel has raised over THB 650,000 (USD 21,371) and provided more than 400 scholarships.