Tourism Authority of Thailand (TAT) celebrates its sixtieth year of operations in 2020. To mark the occasion, the group hosted a glamorous event in Dubai in partnership with Siam Kempinski Hotel Bangkok. Named ‘Luxperience,’ the occasion was a showcase for luxury travel experiences available in Thailand, fittingly hosted by one of the world’s most decadent destinations.
TAT chose the Middle East as the venue for their party in recognition of the meteoric growth this demographic has conferred on their tourism sector in recent years, and the further development it promises for the future.
“2020 is a special year for us,” says Pichaya Saisaengchan, who is Director at Tourism Authority of Thailand Dubai and Middle East. “We have experienced a shift in the industry as millennials become the main traveller demographic, with the Middle East being home to a youthful population,” he continued.
Last year alone, Thailand welcomed a total of 506,657 arrivals from the Middle East, with more than 130,000 visitors from the UAE. Crucially to TAT and their plans, this group are also proven to be among the biggest spenders in the Land of Smiles.
Siam Kempinski Hotel Bangkok was the official partner of the event, and the five-star resort-style property took the opportunity to launch seven brand-new family suites. Located in the centre of Bangkok, the hotel is a popular choice for the wealthy international jet set. In 2020, those visiting with their families will be able to enjoy a truly wild stay, thanks to the Kempinsky’s innovative new animal-themed suites. Each is named after a member of Thailand’s animal kingdom and includes an attractive selection of games and entertainment options designed to enrich the stay of younger guests.
To mark their 60th anniversary, TAT collaborated with several luxury brands to offer elite giveaways to participants. Emirates Airlines provided two return tickets to Bangkok, while the Siam Kempinski offered a complimentary stay. Additionally, luxury Thai handbag brand Suvimol provided sample giveaways.
The event was a celebration of TAT’s history, but also an indication of where it intends to go in the future; the organization has committed to a ‘Go High’ campaign, geared towards middle-to-upper income groups in search of luxury experiences.