By the end of 2020, Swiss-Belhotel International is expected to open at least three brand-new properties in Thailand, marking the group’s first foray into the Land of Smiles.
The Hong-Kong-based hotel group is currently expanding its portfolio of properties in Southeast Asia, and has set its sights on lavish new properties in Bangkok, Chiang Mai and Pattaya.
In the long term, the brand are also planning to expand into other established locations and some other emerging destinations off the beaten track. According to a statement from Swiss-Belhotel, these will include a combination of both city hotels and beach resorts.
The new openings in Thailand, scheduled to begin operations by the end of 2020, will grow the brand’s global portfolio to a total of 250 properties, comprising approximately 25,000 rooms.
This existing Swiss-Belhotel International collection totals 145 hotels and resorts across 22 countries, including five of the ten ASEAN member states: Vietnam, Indonesia, Malaysia, Cambodia and the Philippines and Vietnam.
Founded in 1987 and headquartered in Hong Kong, Swiss-Belhotel International is recognised as one of the world’s fastest-growing hotel management groups. Ranked in the world’s top 100 international hotel management companies, Swiss-Belhotel International has been awarded six times as Indonesia’s Leading Global Hotel Chain and Favourite 4-Star Hotel.
With plenty more hotels in the pipeline, the group is set to expand its regional influence and further enhance its global reputation over the coming months.