Tui Group is set to continue its Asian expansion, when the flagship Tui Blue hotel comes to Vietnam early next year. Slated to open in March 2020, the hotel is a joint venture with the TMG Group.
Located on Tam Tien beach along Vietnam’s central coastline, Tui Blue Nam Hoi An will offer a total of 318 rooms and spectacular oceanfront views. The hotel’s proximity to the UNESCO World Cultural Heritage site of Hoi An town makes it an ideal starting point for tours and immersion experiences into the surrounding area.
“We see great potential for Tui Blue in Asia and have already started to pursue further growth plans,” said Sebastian Ebel, who is the Tui group executive board member in charge of Hotels & Resorts. “South-east Asian destinations enable us to operate our hotels all year round, reducing our seasonal swing, and to tap into new target groups,” he added.
TUI AG, also known as TUI Group, is an Anglo-German multinational travel and tourism company headquartered in Hannover, Germany. With a portfolio of travel agencies, hotels, airlines, cruise ships and retail stores, Tui is considered to be the largest leisure, travel and tourism company in the world. Tui Group’s existing portfolio of hotels in Asia includes three Robinson Clubs in the Maldives and Thailand, as well as three Riu hotels in Sri Lanka and the Maldives.
The brand is set to become the world’s largest leisure hotel brand and increase its portfolio to more than 100 hotels by 2020.