Our mission is to contribute meaningfully to a sustainable society, in which all practices are designed to enrich the health, wealth and sustainability of the tourism sector. Panorama Destination seeks to minimize all negative impacts of tourism on the natural and social environment in which we operate. Our objective is to embody sustainable practices and incorporate the company ethos of sustainability from root to branch; demonstrating ethical tourism standards in all operations and at all levels of company conduct. We collaborate with colleagues, business partners and guests to foster a greater awareness of sustainability in all our actions, and strive to synergize all facets of the company towards this common aim.


Panorama Destination is committed to pursue growth in a sustainable way, by ensuring that local communities and individuals are maximizing the benefits of tourism whilst minimizing the negative social and environmental impacts of it.

Sustainability practices are no longer a luxury and they need to become central in our product development and daily operations.

We are also committed to push this vision throughout our supply chain. Our Sustainability Policies describe in more detail how we put this commitment into practice.


In the last 2 years, Panorama Destination continued working hard to consolidate the positive achievements made thus far with regards to sustainability initiatives in the tourism sector. We are pleased to report on the following developments.

Sembalun and Bilebante Tourism Villages

This programme is a local economic empowerment project, based around developing a more inclusive economy around Panorama Destination products and supply chains. The programme has run for four years, along with Gesellschaft für Internationale Zusammenarbeit (GIZ), a social institution from Germany. In this activity the Company undertakes the training of tour guides and develops tourism village products for tourists, along with story development training, management training and language training. In addition, the Company also promotes these tourist villages to international markets through travel expo activities engaging overseas agents, clients and companies. Panorama Destination not only provides training and opportunities for villagers; through the Panorama Foundation, it has also supported the building of a Village Community Centre.

Wakatobi and TNC

Panorama Destination has entered into a partnership with The Nature Conservancy (TNC) to preserve natural resources, raise awareness and improve waste management in the Wakatobi region of Sulawesi, Indonesia. One of the main aims of the project is to facilitate more ethical and productive exchanges between clients and the locations they visit. The partnership will also significantly advance TNC’s conservation agenda in Indonesia.

Elephant Welfare

A major feature of Panorama Destination’s plan for the year ahead is our participation in the ‘Elephant Camp Animal Welfare and Sustainability Standard and Assessment Initiative.’ The objective of this project is to ensure that activities and experiences at elephant camps are conducted in a responsible way. The initiative has emerged in response to the growing concerns from industry stakeholders, informed travellers and animal rights groups.

All our community related initiatives are coordinated and followed up by
Panorama Foundation.

Panorama Foundation (Yayasan Panorama Anugerah) is a non-profit social independent body that focuses on social activities in the field of Tourism with Sustainable Development Goals as its framework.

Panorama Foundation was founded in 2012 of the embodiment of the ideals or Mr. Adhi Tirtawisata, also founder of the Panorama Group, with the objective of helping to solve some of the pressing issues in the region by using sustainable tourism as a tool to enhance cultural understanding, circular industry, respect of nature, protecting the environment, and to bring about sustainable development in local communities.

These activities are parts of our dream to contributing sustainable meaningful values to human life.

Our CSR program implemented into 3 type:


Creating ‘movement’ for public to explore tourism through creative actions such as:
photography exhibition, travel writing workshop, mentoring tourism village (desa wisata), etc.


Working closely with local SME (S…. Medium E….) which focusing in tourism-related products, such as:
handicraft center, batik maker, etc. Panorama Foundation assists them in capacity building terms.


A philanthropy action by Panoramanian to help the sufferers of natural disaster (i.e. flood, earthquake, eruption) and social events / circumstances (i.e. ‘mass circumcision’)

“Travelife is the travel industry’s leading training, management and certification initiative for tourism companies committed to reaching greater sustainability. It covers all aspects of the tourism supply chain from environmental issues, biodiversity and human rights to labour relations.

The Travelife system aims to help DMCs, tour operators and travel agencies manage and improve social, environmental and economic impacts (the triple-bottom line) by complying with over 200 sustainability criteria.”

How do you become Travelife Certified?

Travelife makes it possible to DMCs to achieve sustainability by following a three stage process:


This is the first stage, where the company commits to the program and put in placethe  management procedures that will lead to the achievement of the sustainability goals. A Sustainability Coordinator is appointed. At this stage company gets no award yet.


Upon achieving this stage, the company is ready to work towards the Certified stage and is allowed to communicate its achievements with the help of the Travelife Logo


The third stage require the compliance with all the International Travelife Certified standards with the company that will get evaluated by an independent auditor.




We strive to promote and develop sustainable experiences for our guests by selecting accommodations and taking part in activities that have been recognized to be beneficial to the local communities and environments.

As an addition to our regular itineraries we have developed dedicated eco-friendly programs that privilege recognized sustainable accommodations, community based activities and low impact transportation as trains, LPG fueled busses and electric vehicles.