Hanoi is preparing to host the Vietnam Autumn Fair 2025, a major cultural showcase that is expected to attract both domestic and international visitors. The event highlights the country’s rich artistic heritage, traditional craftsmanship and regional culinary excellence, offering travellers a vibrant insight into Vietnamese identity.
Held during one of the most comfortable seasons of the year, the fair brings together artisans, performers, cultural organisations and local producers from across Vietnam. Markets and exhibition spaces are set to feature traditional handwoven textiles, lacquer art, ceramics, wood carving and other heritage crafts that reflect generational skills and local storytelling. For visitors, the event provides not only an opportunity to observe these crafts, but also to meet the artisans and learn about their creative processes.
Food plays a central role in the Autumn Fair, with regional dishes presented by local chefs, small producers, and family-owned restaurants. From Hanoi’s signature pho and bun cha to the fresh herbs and coastal flavours of central and southern cuisine, the fair gives travellers a chance to explore Vietnam’s culinary diversity in one setting. Street food demonstrations, tasting sessions, and cooking workshops offer immersive experiences in the country’s flavours and food traditions.
Cultural performances form another key element of the programme. Music and dance troupes from across Vietnam will take to the stage, representing ethnic minority communities and regional artistic traditions. Water puppet theatre, bamboo flute ensembles and ceremonial dance performances are among the highlights, offering a deeper understanding of Vietnam’s cultural landscape.
For Hanoi, the Autumn Fair is also an opportunity to support local creative industries and small businesses. By drawing visitors to exhibition areas, local markets and historic neighbourhoods, the event contributes to tourism growth while reinforcing cultural preservation efforts.
Taking place during late autumn — when Hanoi enjoys cool breezes, golden sunlight and the fragrance of falling milkwood blossoms — the fair aligns perfectly with seasonal travel patterns. Visitors can explore lakeside boulevards, historic temples, French colonial architecture and bustling old quarter streets, all enhanced by the city’s unique autumn atmosphere.
As Vietnam continues to grow as a cultural tourism destination, events like the Autumn Fair are expected to help deepen visitors’ engagement with the country’s heritage in a meaningful and memorable way.
