WHY PANORAMA DESTINATION

Company Overview

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Part of Panorama Leisure Group, Panorama Destination was founded in December 1999 and is made up of more than 500 tourism professionals and 250 licensed tour guides, specializing in Southeast Asia inbound travel services.

We operate a network of offices across Thailand, Malaysia, and Vietnam, with headquarters in Indonesia, providing unmatched tourism services throughout the archipelago.

Recently, Panorama Destination was honored as the Best Inbound Travel Agency 2023 and the Best Travel Agency in Asia Pacific 2024 by Travel Weekly Asia. Last year alone, more than 150,000 inbound tourists trusted their travel arrangements to us. With passion and strength, we are ready to make Panorama Destination belong to the world.

DOwnload Company Profile

VISI

“To make the world belongs to PANORAMA” by:

  1. Becoming the real industry leader in all the markets and businesses we enter
  2. Having a strong local and global presence and competitiveness
  3. Synergizing all resources to maximize values to the stakeholders
  4. Contributing sustainable meaningful values to human life

MISI

“To make PANORAMA belongs to the world” by:

  1. Being an intergrated group of companies focusing on tourism, transportation, hospitality, and related businesses.
  2. Smartly and passionately delivers unique and pleasant experiences through innovative and excellent services
  3. Delighting our stakeholders with sustainable growth and great values

HISTORY

Our Journey of Excellence and Award-Winning Service

1972
Panorama Founded
Panorama was founded by Mr. Adhi Tirtawisata in 1972. Over more than four decades since, the company has evolved and expanded into Panorama Leisure Group, integrating Tourism, Transportation and Hospitality as the core of the Group's business activities.
1972
1976
Road Fleet For Overland Transportation
Panorama operates its own fleet of air-conditioned vehicles for smooth and comfortable overland travel. All vehicles are driven by experienced and qualified professional drivers.
1976
1999
Panorama Destination Office & Branches
Panorama Destination has its Head Office in Jakarta, with branches strategically located in regional hubs throughout Indonesia.
1999
2001
Panorama IPO
In September 2001, Panorama Leisure Group launched an IPO on the Jakarta Stock Exchange, listed under the holding company PT. Panorama Sentrawisata Tbk., referred to as PANR.JK.
2001
2016
Panorama Destination Transformation
The company introduced innovative tours across Indonesia, featuring activities like white-water rafting, cooking classes, and rainforest adventures with orangutans. These personalized experiences were crafted to match clients' interests, while continued tech investments enhanced service efficiency and care.
2016
2017
Panorama Destination Thailand
Panorama Destination opens its first office in Bangkok, Thailand. The move represented a huge investment from the organization, proportionate to its commitment to bringing the very best locations, experiences and adventures to clients.
2017
2018
Panorama Destination Malaysia
Panorama Destination opens its first office in Malaysia. Following the opening of the company's branch in Thailand in 2017, the Malaysia office further increases the breadth, depth and variety of products and services Panorama Destination is able to offer clients.
2018
2019
Panorama Destination Vietnam
Panorama Destination opens its first landmark office in Vietnam, taking the total number of available destinations to four and expanding the range of cultural, historical and natural attractions available to clients in Southeast Asia.
2019
2020
Trusted by 150,000+ Tourists Annually
Every year, more than 150,000 inbound tourists trust Panorama Destination for their travel arrangements, making it Indonesia’s leading tour operator with unmatched services across Southeast Asia.
2020
2023
Best Inbound Travel Agency
Panorama Destination has been awarded Best Inbound Travel Agency by Travel Weekly Asia. This achievement celebrates our dedication to delivering world-class travel experiences across Indonesia, Malaysia, Thailand, and Vietnam.
2023
Present Day
Best Travel Agency in Asia Pacific
Panorama Destination is dedicated to the continuous enhancement of our performance and service excellence, a commitment that has been recognized with the prestigious Best Travel Agency in Asia Pacific award by Travel Weekly Asia. We strive to set new standards in the travel industry, ensuring that every journey we craft is extraordinary.
Present Day

PANORAMA GROUP ECOSYSTEM

Panorama Group is an integrated business group that focuses on Tourism and Hospitality with 52 years of experience. Panorama Group is built on five key brand pillars:

  • Inbound: Facilitating inbound tourism, showcasing the best of Indonesia to international travelers.
  • Travel & Leisure: Offering curated tours and travel experiences.
  • Media: Expert planning for corporate and personal events.
  • Transportation: Providing reliable and comfortable mobility solutions.
  • Hospitality: Delivering exceptional service in our hotels and resorts.


These pillars highlight our commitment to excellence in the travel and tourism industry.

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