A selection of bitesize stories and positive developments making the news in the Land of Smiles recently:
Thailand Leads the World in Tourism
In 2025, Bangkok most visited city status is more than just a title—it’s a reflection of the Thai capital’s magnetic pull for travellers worldwide. According to international tourism data, the city welcomed an estimated 30.3 million international visitors this year, cementing its place at the top of global travel charts. But with popularity comes responsibility, and authorities are now working to manage the pressures that accompany such enormous tourist flows.
(source: TTW)
Night Economy Expansion Supports Tourism Growth
Thailand’s night-economy tourism is emerging as a central pillar of the country’s strategy to stimulate travel demand, extend visitor spending hours and strengthen the competitiveness of key destinations, according to tourism authorities following the completion of the Vijit Chao Phraya 2025 project in Bangkok.
(source: TDNA)
Solo Travel Surge a Major Filip for Airlines and Hotels
Thailand’s tourism is soaring in 2026, with Thai Airways and local hotels reaping the rewards of a surge in solo travellers. This vibrant destination, known for its rich culture, pristine beaches and world-class hospitality, has become the go-to spot for independent adventurers seeking new experiences. The boom in solo travel is reshaping Thailand’s tourism landscape, as more individuals are drawn to the freedom and self-discovery that solo journeys offer.
(source: TTW)
Khao San Road Tourism Impacted by Thailand-Cambodia Conflict
Late December is meant to be peak season, especially with New Year’s parties on the calendar. This year, the mood felt muted, reflecting wider problems for Thailand’s tourism industry. Hotels on Khao San Road and in the surrounding streets were running at around 70 to 80 per cent occupancy in the final week of December 2025. That estimate comes from Sa-nga Ruangwattanakul, president of the Khaosan Road Business Association. In normal pre-pandemic years, rooms were close to full by early December. Even in 2024, during the post-COVID rebound, the area saw stronger numbers than it is seeing now.
(source: Chiang Rai Times)
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