Malaysia has officially launched its Visit Malaysia 2026 (VM2026) campaign, marking a major milestone in the country’s efforts to strengthen international tourism and position itself for sustained growth over the coming years.
The campaign, which came into effect on 1 January 2026, sets out an ambitious vision to showcase Malaysia’s diverse tourism offerings, from vibrant cities and cultural heritage to rainforests, islands and culinary experiences. It builds on the momentum of post-pandemic recovery while laying the groundwork for longer-term international market engagement.
A key focus of VM2026 is enhancing visitor experience and destination competitiveness. New policy measures introduced alongside the campaign aim to streamline travel processes, support tourism operators and encourage product innovation across the sector. These initiatives are designed to ensure that Malaysia remains attractive and accessible to international travellers in an increasingly competitive regional landscape.
The campaign also places strong emphasis on sustainability and inclusivity, aligning tourism growth with environmental protection and community participation. By promoting responsible travel practices and supporting local businesses, Malaysia aims to deliver meaningful economic benefits while preserving its natural and cultural assets.
International marketing activity will be rolled out across priority source markets, supported by refreshed destination branding and targeted promotional efforts. The campaign highlights Malaysia’s appeal as a multi-faceted destination that caters to a wide range of travel styles, from leisure and luxury to adventure, culture and business travel.
With Visit Malaysia 2026 now underway, the country enters the new year with renewed confidence and a clear strategic direction, reinforcing its position as a welcoming, diverse and future-focused destination for international visitors.
