There’s plenty of good news coming out of Vietnam at the moment. Here are a few stories making the headlines:
Tourist arrivals in Hue on the rise
The central city of Hue has recorded strong tourism growth in both visitor numbers and revenue in the first three months of 2026, raising expectations for continued expansion in the coming period. During the period, the city has welcomed more than 1.9 million visitors, up 31.3% year-on-year. Of the total, international arrivals exceeded 843,000, rising 26.7%, while domestic visitors reached over 1.05 million, up 35.2% compared with the same period last year.
(source: Vietnam+)
Sun Group and Marriott International develop 10 hotels in Phu Quoc and Vung Tau
A significant new partnership between Marriott International and Sun Group will see the development of ten new hotels and resorts across Phu Quoc and Vung Tau by 2030. By combining Marriott’s global hospitality expertise with Sun Group’s destination development capabilities, the collaboration aims to enhance Vietnam’s tourism infrastructure, diversify accommodation offerings and deliver more integrated, high-quality travel experiences—further strengthening the country’s position as a leading destination in the region.
(source: TTW)
BBC recognises Vietnam as “otherworldly” and “competitive” destination
While many destinations around the world are being forced to introduce “soft limits” to protect themselves from tourism pressures, Vietnam appears to be moving at a different rhythm. Challenges similar to those faced by other countries may arise in the future. For now, however, Vietnam’s recognition in The Telegraph and the perspectives shared by the BBC highlight a valuable distinction: the country is opening its doors without losing its inner warmth. For travellers, what endures after a journey is often not photographs, but the lasting feeling of having been genuinely welcomed.
(source: VietnamNet)
Agro-tourism efforts bearing fruit in Đồng Tháp Province
Đồng Tháp Province is accelerating agricultural restructuring by applying high technology, strengthening value chains and expanding agro-tourism to raise incomes and boost exports. The Cửu Long (Mekong) Delta province views agriculture as a key pillar for long-term growth and is building an ecological farming system that uses modern technology, strengthens value chains and opens opportunities for agricultural tourism.
(source: VietnamNews)
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