A selection of bitesize stories and positive developments making the news in the Land of Smiles recently:
Amazing Thailand Health and Wellness Trade Meet 2026
Thailand’s Tourism Authority (TAT) recently hosted the Amazing Thailand Health & Wellness Trade Meet 2026 in Bangkok to strengthen the country’s position as a global leader in wellness tourism. The event brought together international buyers, media and Thai wellness operators for business matching and partnerships, supporting a shift toward high-value, sustainable tourism and capitalising on the rapidly growing global wellness market.
(source: TTW)
Thailand turns tourism focus to Krabi coast
Located along the Andaman coast, where limestone cliffs rise sharply from turquoise water and long-tail boats drift between islands, Krabi has steadily become one of the country’s most strategically important tourism destinations. What was once seen largely as a postcard-perfect beach province is now being positioned by Thai tourism authorities as a model for the country’s next chapter in travel—one that leans as much on sustainability as it does on scenic beauty.
source: Outlook Traveller)
Oman and Thailand deepen tourism partnership
Oman and Thailand are strengthening their tourism partnership with a shared focus on sustainability, digital innovation and high-value tourism development. The collaboration centres on exchanging expertise in destination management, smart tourism technologies and community-based travel, while promoting joint marketing, improved connectivity and integrated travel experiences to boost both countries’ global competitiveness.
(source: TTW)
New visa regulations to prioritise long-term, high-value stays
Thailand is planning to revise its visa-free entry policy by shortening permitted stays, potentially returning from 60 days to around 30 days, and reintroducing more country-specific visa rules. The changes are aimed at improving screening, reducing misuse of visa-free access and shifting the country’s tourism strategy toward higher-spending, “high-value” travellers rather than maximising visitor numbers.
(source: TTW)
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