The Tourism Authority of Thailand (TAT) has launched a new blueprint for the future of its travel industry, designed to ensure growth is measured not by sheer numbers but by value, quality and sustainability. Branded under the slogan “Value is the New Volume”, the strategy sets out a clear shift in direction for the coming…
Thailand is stepping up its efforts to protect its marine environments with the launch of the Coral College initiative, a bilingual online learning platform designed to promote safe and sustainable marine tourism. Officially unveiled in Phuket on 24 July 2025, the project is the result of collaboration between the Tourism Authority of Thailand (TAT), Chiang…
Penang is set to welcome runners from around the world, with the debut of the AirAsia RedRun. Scheduled for Sunday, 28 September 2025, the event will take place at Gurney Plaza and is expected to draw thousands of participants and spectators, adding a vibrant new attraction to the island’s tourism calendar. Organised by AirAsia, the…
Panorama Group has announced a strategic partnership with Malaysia Airlines, aimed at strengthening travel flows between Indonesia and Malaysia, while also opening new opportunities for crossborder tourism across the wider ASEAN region. The agreement, signed at the MATTA Fair in Kuala Lumpur, includes joint marketing campaigns, special flight promotions and integrated travel packages designed to…
Tucked away in Indonesia’s East Nusa Tenggara province, the island of Sumba has long been one of the archipelago’s best kept secrets. But all that is beginning to change, as Sumba’s reputation grows among international travellers with a taste for exotic experiences off the beaten track. With its fascinating cultural heritage and spectacular landscapes, this…
Bali has long been renowned for its beaches, temples and cultural traditions, but the island is now setting its sights firmly on the sea. At the centre of this transformation is the Bali Maritime Tourism Hub, a major new development designed to establish the island as one of Southeast Asia’s leading cruise and yacht destinations. …
There’s plenty of good news coming out of Vietnam at the moment. Here are a few stories making the headlines: Vietnam Ramps Up Efforts to Attract Russian Tourists In the first half of 2025, Vietnam welcomed around 260,000 Russian tourists, surpassing the full-year total of over 232,300 arrivals in 2024. Russia is now…
A selection of bitesize stories and positive developments making the news in the Land of Smiles recently: Thailand’s Tourism Industry Flourishes in 2025 Thailand’s tourism in the first six months of 2025 has seen a phenomenal rise, driven by China, Malaysia and South Korea topping the international feeder values. The figure is buoyed…
A selection of bitesize news stories currently making the headlines in Malaysia: International Tourist Arrivals Up 20 Percent Malaysia has recorded a 20 per cent increase in international tourist arrivals, compared to the same period in 2024. The tourism ministry said 16.9 million international tourist arrivals were recorded from January to May of…
A few bitesize news stories and tourism developments making the headlines in Indonesia in recent weeks: Indonesian Tourism Breaks Records Indonesia is on track for a record year of international tourism in 2025, smashing previous pre-pandemic levels. Research by the World Travel & Tourism Council suggests international visitor spend will reach IDR 344…