A selection of bitesize stories and positive developments making the news in the Land of Smiles recently:
PATA Event in Bangkok Celebrates Sustainability Leadership
On 27 June 2025, the Pacific Asia Travel Association (PATA), in collaboration with the PATA Thailand Chapter and Centara Grand at CentralWorld, hosted a special event to honour two influential figures in Thailand’s tourism sector: Chiruit Isarangkun Na Ayuthaya, the outgoing President of the Thailand Convention and Exhibition Bureau (TCEB); and Siripakorn Cheawsamoot, the newly appointed Director General of the Designated Areas for Sustainable Tourism Administration (DASTA). This event marked a significant moment in Thailand’s tourism leadership, acknowledging achievements while setting the stage for future progress.
(source: Travel and Tour World)
Government Launches Half-price Thailand Travel Promotion from July-October
Travellers heading to Thailand between 1 July and 31 October 2025 can look forward to significant savings, thanks to a new government-backed tourism initiative. The “Half-Price Thailand Travel” scheme offers subsidies on accommodation, meals and tourism activities to both domestic and international visitors, in a bid to stimulate the sector and make travel more affordable.
(source: Travel Weekly Asia)
Luxury Travel on the Rise in Thailand
Thailand has set an ambitious target to reach $60 billion in tourism revenue, with Bangkok playing a pivotal role in this strategy. Over recent years, Bangkok has transformed into a premier destination for affluent U.S. travellers, thanks to its unique mix of luxury accommodation, cultural heritage and high-end experiences. As global travel trends shift towards personalised and exclusive journeys, the city is rising to compete with major international destinations like Tokyo, Paris and London, all while leveraging its rich cultural offerings and world-class facilities.
(source: Travel and Tour World)
Thailand Travel Mart Plus 2025
The Tourism Authority of Thailand (TAT) officially launched the highly anticipated Thailand Travel Mart Plus (TTM+) 2025 from 4-6 June in Chiang Mai. This premier business-to-business (B2B) event marks a new chapter in Thailand’s tourism industry, blending sustainability, cultural heritage and cutting-edge digital transformation. Now in its 22nd edition, TTM+ 2025 has emerged as a global platform designed to facilitate growth in Thailand’s tourism sector by connecting local businesses with international partners, all while showcasing the country’s rich cultural depth and creative potential.
(source: Travel and Tour World)
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