A selection of bitesize stories and positive developments making the news in the Land of Smiles recently:
Thailand’s Tourism Industry Flourishes in 2025
Thailand’s tourism in the first six months of 2025 has seen a phenomenal rise, driven by China, Malaysia and South Korea topping the international feeder values. The figure is buoyed by the expansion of air links, eased travel facilitation and the Active Thailand drive, with over 200 athletes participating in the Amazing Thailand Grand Tourism and Sports Year 2025 campaign. Over 16 million people have flocked to Thailand during this time, ensuring the country’s tourism industry is at an all-time high, and solidifying Thailand as one of the best locations for adventure, excitement and love in Asia.
(source: Travel and Tour World)
Value is The New Volume: Thailand Unveils 2026 Tourism Strategy
Thailand has officially launched a bold new tourism strategy for 2026 under the powerful theme “Value is the New Volume,” signalling a major shift from mass tourism to a more meaningful, inclusive and sustainable travel model. With over 18.08 million international visitors and 1.4 trillion Baht in tourism revenue already generated in 2025, the Kingdom is now charting a course toward long-term prosperity rooted in quality, trust and cultural identity.
(source: Travel Daily News)
TAT Strengthens Two-Way Travel Between India and ASEAN
The Tourism Authority of Thailand (TAT) hosted the ASEAN-India Forum from 22–25 July 2025 in Bangkok, as part of the ASEAN-India Year of Tourism 2025. As the Lead Country for Promotion and Marketing, Thailand is spearheading efforts to strengthen two-way travel between India and ASEAN and position the region as a top destination for Indian visitors.
(source: TAT Newsroom)
Understanding the Thailand-Cambodia Border Dispute: Impact on Tourism and Travel
As Thailand and Cambodia work to resolve their border disputes, the long-term outlook for tourism in the region hinges on the stabilisation of relations between the two nations. For travellers, Southeast Asia remains a beautiful and culturally rich destination, but the ongoing tensions highlight the importance of staying informed and vigilant. With careful planning, travellers can still enjoy the wonders of both Thailand and Cambodia while ensuring their safety amid the current unrest.
(source: Travel and Tour World)
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