A selection of bitesize stories and positive developments making the news in the Land of Smiles recently:
Thailand’s Tourism Transformation: All You Need to Know
Thailand’s tourism sector is going through a major transformation with the likes of Minor International, Agoda and Thai Airways taking the charge. These tourism giants are charting a new direction for Thai tourism which goes well beyond the recovery stage of the COVID-19 pandemic and focuses on achieving long-term sustainability, value creation, and high-yield growth. Considering tourism contributes more than 10% of Thailand’s GDP, the attempts being made are vital to the construction of the tourism industry, and its future competitiveness at the global level.
(source: Travel and Tour World)
Luxury, Wellness and Culture the Keys to High-spending Tourists
The Polish and Turkish markets are high-spending segments that are vital to the long-term development of Thailand’s tourism sector. By welcoming high-income travellers from these nations, Thailand is seeking to raise its tourism profile and raise the average spend per traveller. Such travellers, typically looking for luxury travel, cultural experiences and tailormade services, are a key customer segment for Thailand’s tourism economy. Their outlay for upmarket lodgings, high-end activities and upscale shopping can go a long way in contributing to the country’s tourism earnings.
(source: Travel and Tour World)
TAT Launches New AI Initiative
The entry of AI technology into Thai tourism will revolutionise the way tourists experience Thailand. Through the Amazing Thailand Travel Guide GPT, tourists will get customised tips based on their interests, ranging from what to do and eat to local events and off-the-beaten-path sites. This level of personalisation makes it easy for tourists to create their ideal holiday itinerary depending on their interests, whether visiting ancient temples, high-end shopping, or discovering eco-tourism sites. The AI system assists visitors in making the most out of time in Thailand, ensuring that they get the very best out of the country.
(source: Travel and Tour World)
New Alcohol Regulations to Support Safer, More Responsible Travel
From 8 November 2025, drinkers of alcohol in Thailand will be liable for fines of up to 10,000 baht (S$400) for drinking alcohol in legal establishments once the allowed time is over. The Department of Provincial Administration verified this new fine under an amendment to the Alcoholic Beverage Control Act, which before only barred the sale of alcohol outside of authorised hours but did not punish individual consumers. This revision extends responsibility to private consumers, holding them liable for breaking the new regulations, especially those drinking during prohibited hours.
(source: Travel and Tour World)
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