There’s plenty of good news coming out of Vietnam at the moment. Here are a few stories making the headlines:
Vietnam’s tourism sector makes strong impression at EXPO 2026
From 12-14 February, Vietnam showcased its tourism assets at the HOLIDAY & SPA EXPO 2026, a prominent annual travel exhibition in Bulgaria and the Balkans, in an effort to increase its influence in Southeast Europe. The exhibition took place at the IEC Inter Expo Center in Sofia, attracting a diverse array of over 250 exhibitors from various continents such as Europe, Asia and Africa.
(source: CEO Insights Asia)
Video: peach blossoms light up Sin Suoi Ho tourism village
Peach blossoms are now in full bloom across hillsides, village paths and traditional Hmong homes in the community-based tourism village of Sin Suoi Ho in Lai Chau province, creating a vivid spring landscape that draws visitors to the area.
(source: Vietnam+)
The golden era of Vietnam: why is tourism flourishing?
At a time when prominent Asian destinations such as Thailand and Cambodia are witnessing a noticeable decline in visitor numbers, Vietnam is experiencing what can be described as a golden era in the tourism sector. According to data from the Vietnam National Administration of Tourism (VNAT), the country kicked off 2026 by achieving an unprecedented record, having welcomed around 2.5 million international tourists in January alone, an increase of 18.5% compared to the same period last year.
(source: Sadanews)
Lao Cai and Tet 2026: heritage preservation in Vietnam
Lao Cai, in the northwest region of Vietnam, is preparing the stage for an exciting boom in tourism in the 2026 Tet (Lunar New Year) holiday, with the popular destinations of Sa Pa and Bac Ha expected to be at the helm as the most popular spots for both domestic and international tourists. As the region has already claimed the top spot as the fastest-growing emerging destination in Asia, as recognised by the New Horizons 2026 ranking by the digital travel platform Agoda, the region is expected to witness an exciting boom in tourism in the near future.
(source: Travel and Tour World)
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