There’s plenty of good news coming out of Vietnam at the moment. Here are a few stories making the headlines:
‘Rising Star in Asia’: National Geographic Spotlights Vietnam
Leading global travel magazine National Geographic Traveller has devoted 20 of its 180 pages to Vietnam in its latest July-August 2025 issue, marking a significant recognition of the country’s growing appeal on the international tourism stage. In the introductory note on the cover, the editorial team praised Vietnam as “a rising star in Southeast Asia,” highlighting a broad range of tourism experiences from mountain trekking and cultural immersion with ethnic tribes to exploring local beaches and new culinary trends.
(source: VietNamNet)
Vietnam Promotes Tourism in Czech Republic
A Vietnam tourism promotion event, part of the “Vietnam Tourism Roadshow in Europe,” was held in Prague, the Czech Republic, drawing attention from local travel businesses, media and partners. Co-organised by the Vietnam National Authority of Tourism, the Vietnamese Embassy in the Czech Republic, Vietnam Airlines and domestic and international travel firms, the event is among key activities marking the 75th anniversary of Vietnam–Czech Republic diplomatic relations.
(source: Vietnam Pictorial)
Vietnam Emerges as Luxury Tourism Powerhouse
Vietnam’s tourism sector is making bold strides on the global stage in 2025, as both Ho Chi Minh City and Phu Quoc earn high praise at the prestigious Travel + Leisure Luxury Awards Asia Pacific. Their recognition is not just a reflection of scenic beauty or modern comforts but a testament to Vietnam’s strategic investment in elevating service standards, enhancing infrastructure and preserving cultural authenticity. Ho Chi Minh City captivates with its vibrant blend of historical landmarks, dynamic urban energy and world-class culinary experiences, while Phu Quoc stands out as a sustainable island paradise offering luxury, nature and local heritage in perfect harmony. Together, they represent Vietnam’s powerful emergence as a premier luxury tourism destination in Asia Pacific.
(source: Travel and Tour World)
Tourism Market in Vietnam ‘Poised for Explosive Growth’
The Vietnam tourism market is on a dynamic growth trajectory, backed by strong domestic demand, government support and international travel recovery. According to industry estimates, the tourism sector in Vietnam is expected to grow from USD 25.7 billion in 2025 to an impressive USD 79.6 billion by 2035, representing a compound annual growth rate (CAGR) of 12.1% over the forecast period. This remarkable momentum positions Vietnam as one of the fastest-growing tourism markets in Southeast Asia, attracting increased interest from global investors, travel technology firms and sustainable tourism developers.
(source: FMIblog)
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