A message from Panorama Destination Thailand
Greetings from Thailand!
As we move into April and the start of the spring/summer season, Thailand continues to build strong momentum, with several positive developments across the tourism sector. The Songkran Festival will take place nationwide from 13–15 April, reaffirming its reputation as one of Thailand’s most iconic cultural celebrations and a major draw for international visitors.
Looking ahead, Thailand will host the Thailand Travel Mart Plus 2026 this June in Pattaya, bringing together global tourism partners to strengthen international collaboration. We are pleased to share that Panorama Destination Thailand will be attending this key event. Additionally, improved connectivity continues to support inbound travel, including new long-haul routes such as direct flights between Warsaw and Bangkok.
In April, we will also participate in the Amazing Thailand Health & Wellness Trade Meet 2026, recognising Thailand’s growing position as a leading health and wellness destination. The 2025 edition generated over 1,200 business appointments and approximately THB 326 million in tourism revenue, highlighting strong demand in this segment .
Our focus this month is on Chiang Mai and the Maha Songkran Festival, alongside promoting our Unseen Thailand experiences. Internally, our team will undertake staff training and a CSR activity in Suphan Buri.
We are currently welcoming charter groups and international travellers from Europe and the USA across Thailand’s central, northern and southern regions. As the summer season begins, we encourage travellers to take advantage of the final opportunities to visit seasonal highlights such as the Similan and Surin Islands before their annual closure.
We look forward to sharing our upcoming summer promotions with our valued partners very soon.
Warm regards,
Pat Pattaranan Sappattarabune
General Manager, Panorama Destination Thailand
