Country Manager Message – Vietnam
Warm greetings from Vietnam.
As we enter the vibrant summer travel season, Vietnam continues to see strong momentum across both international arrivals and domestic tourism. Demand for cultural experiences, coastal escapes and immersive nature-based travel remains particularly high, while improved air connectivity and continued investment in tourism infrastructure are helping destinations across the country welcome more visitors than ever before. From the mountains of the north to the beaches of the south, Vietnam continues to offer travellers an extraordinary diversity of experiences in a single destination.
This June and July, several major cultural events are set to attract visitors from around the world. In Da Nang, the spectacular Da Nang International Fireworks Festival (DIFF) 2026 is underway, featuring evening performances and choreographed fireworks displays over the Han River from international teams. Meanwhile, the Hue Festival 2026 will celebrate Vietnam’s imperial heritage through royal court music, cultural performances, traditional arts and vibrant street activities. In the north, Ninh Binh Tourism Week continues to showcase the breathtaking landscapes of Tam Coc with cultural activities, boat experiences and local tourism promotions.
Alongside these seasonal highlights, we are also seeing growing interest in slower, more experiential journeys across Vietnam. Destinations such as Sapa and Mai Chau continue to appeal to travellers seeking mountain scenery, trekking and authentic encounters with ethnic minority communities, while island destinations including Phu Quoc and Con Dao are attracting strong demand for wellness, luxury and beach-focused holidays. This month, our team has expanded several curated product experiences in these destinations, including new itineraries featuring Sapa, Mai Chau, Phu Quoc and Con Dao.
At Panorama Destination Vietnam, we also remain committed to supporting the next generation of tourism professionals. Recently, our office has been actively involved in internship and practical training activities in cooperation with local universities, providing mentorship and hands-on learning opportunities for students preparing to enter the tourism industry. We are proud to continue developing this initiative as part of our long-term commitment to supporting young talent development within Vietnam’s growing hospitality sector.
On behalf of the entire Panorama Destination Vietnam team, thank you for your continued trust, partnership and collaboration. We look forward to welcoming your clients to Vietnam and creating even more memorable journeys together in the months ahead.
Kind regards,
Nguyen Thi Minh Trang
Panorama Destination Vietnam Country Manager
