Vietnam is continuing to diversify its tourism offering, with Hưng Yên and Hải Phòng emerging as rising destinations for cultural tourism beyond the country’s traditional hotspots.
Located in northern Vietnam, Hưng Yên is gaining attention for its rich historical heritage and strong links to traditional Vietnamese culture. Often referred to as the ‘land of literature and scholars’, the province is home to ancient pagodas, temples and craft villages that offer visitors an authentic glimpse into Vietnam’s past. Its proximity to Hanoi makes it an attractive addition to cultural itineraries for international travellers seeking lesser-known destinations.
Hải Phòng, meanwhile, is redefining its image beyond that of a major port city. With its blend of colonial architecture, historic neighbourhoods and cultural landmarks, the city is positioning itself as a gateway to northern Vietnam’s heritage. Its strategic coastal location also allows visitors to combine cultural exploration with access to nearby islands and natural attractions, creating a well-rounded travel experience.
Both destinations are benefiting from growing investment in tourism infrastructure and destination management, improving accessibility and visitor services. Local authorities are placing increased emphasis on preserving cultural assets while developing tourism products that highlight community traditions, cuisine and heritage-led experiences.
The rise of Hưng Yên and Hải Phòng reflects Vietnam’s broader strategy to promote sustainable and diversified tourism growth. By encouraging visitors to explore destinations beyond established centres, the country is spreading economic benefits more evenly while offering richer and more varied travel experiences.
As international interest in culture-focused travel continues to grow, these emerging destinations are well positioned to appeal to travellers looking for depth, authenticity and new perspectives on Vietnam’s cultural landscape.
