Welcome to Thailand, the Land of Smiles! A country where golden temples shine, tropical beaches dazzle, and vibrant cities pulse with life. Indulge in world-famous Thai cuisine, explore ancient temples, or relax on pristine white-sand beaches.
Whether you’re chasing waterfalls, shopping in floating markets, or diving into turquoise waters, Thailand promises unforgettable moments at every turn. Ready for the journey of a lifetime? Let’s explore Thailand!
Greetings from Thailand!
The Land of Smiles continues to see strong travel demand as the high season remains in full swing, with destinations across the country welcoming visitors from Europe and the USA. In aviation news, Thai Airways has announced a new Bangkok–Amsterdam route launching on 1 July 2026, alongside additional summer flights effective from 29 March, improving connectivity and supporting Thailand’s growing long-haul market.
Other developments include plans to raise the international passenger service fee from June 2026, new luxury hospitality concepts such as the Louis Vuitton Hotel Bangkok and innovative urban initiatives – from expanded cycling infrastructure to a new canal boat route linking Bang Lamphu and Ong Ang to revitalise Bangkok’s historic waterways and creative districts.
March brings important cultural observances and events across the Kingdom. Makha Bucha Day on 3 March is a significant Buddhist holiday, during which temples host merit-making ceremonies and our Bangkok office will be closed in observance. Throughout the month, festivals under the “Colours of Thailand” theme highlight regional traditions, cuisine, and crafts, offering travellers rich cultural experiences nationwide.
Panorama Destination will also participate in ITB Berlin from 3–5 March (Hall 26, Stand 110), where we look forward to strengthening partnerships and presenting our latest responsible travel products.
Our focus this month is Bangkok – the sleepless city – where tradition and modernity meet. We are proud to promote our Bangkok City Tour by Public Transportation; a responsible travel experience that explores the capital via river boats, tuk-tuks, the BTS Skytrain and metro. Highlights include the Grand Palace, Wat Pho, Wat Arun, Chinatown and Siam Square, demonstrating how sustainable mobility can enhance urban discovery.
Finally, as Thailand transitions into the hot, dry summer season, we are preparing special promotions to help partners and clients make the most of upcoming travel opportunities. We look forward to welcoming you and sharing the very best of Thailand.
Warm regards,

General Manager, Panorama Destination Thailand
A dazzling masterpiece of architecture and history, standing as the heart of Bangkok’s heritage. With its golden spires, intricate carvings, and the revered Emerald Buddha, this iconic landmark showcases the grandeur of Thai culture. A visit here feels like stepping into a royal fairytale.
The heart of Phuket’s vibrant coastline, famous for its golden sands, turquoise waters, and stunning sunsets. This iconic destination offers everything from thrilling water sports to a lively nightlife scene. Whether you’re seeking relaxation or adventure, Patong Beach promises an unforgettable tropical escape in the heart of Thailand.
Perched on a mountain overlooking Chiang Mai, Wat Phra That Doi Suthep is a stunning temple wrapped in legend and golden splendor. Its gleaming chedi, intricate carvings, and panoramic city views make it an iconic landmark. A visit here isn’t just sightseeing, it’s a journey into Thailand’s rich culture and spiritual heritage.
Step into the past at Ayutthaya Historical Park, where ancient temples, towering Buddha statues, and crumbling ruins tell the story of a grand kingdom. This UNESCO World Heritage Site is a true wonder, blending history and beauty in a mesmerizing way. Every corner invites you to explore Thailand’s royal legacy.
Tropical paradise tucked between towering limestone cliffs and turquoise waters. Accessible only by boat, it boasts powdery white sand, hidden caves, and world-class rock climbing. Whether you seek adventure or relaxation, this iconic destination offers breathtaking scenery and a serene escape like no other in Thailand.
Feast for the senses, where boats overflow with colorful fruits, sizzling street food, and handcrafted souvenirs. Set against scenic canals, these markets offer a glimpse into traditional Thai life. Vibrant, bustling, and uniquely charming, they are an iconic experience no traveler should miss.
Thailand’s culinary scene is a flavor-packed adventure. From the spicy kick of Tom Yum to the rich creaminess of Massaman Curry, every dish tells a story. Savor the perfect balance of sweet, sour, salty, and spicy in classics like Pad Thai, Som Tam, and Mango Sticky Rice, pure indulgence in every bite.