LOCATION
Vietnam
Vietnam is a land of breathtaking beauty, rich culture, and unforgettable adventures. From the bustling streets of Ho Chi Minh City to the misty mountains of Sapa, every corner of this vibrant country offers something extraordinary.
Famous for its delicious cuisine, warm hospitality, and diverse landscapes, Vietnam is a dream destination for travelers seeking both relaxation and adventure. Discover the magic of Vietnam, where every journey becomes a story worth telling!
Vietnam
Message from our Director
Hello from Vietnam!
September is a wonderful time to experience Vietnam, as the first signs of autumn arrive in the north and a busy calendar of cultural celebrations gets underway across the country. We began the month with Vietnam National Day on 2 September, marking the 81st anniversary of the declaration of independence in 1945. Later this month, Tet Trung Thu – the Mid-Autumn Festival – falls on 25 September, bringing colourful lanterns, lion dances, mooncakes and family celebrations to communities nationwide. In Hue, September also brings the ‘Hue – Culinary Capital 2026’ Festival, celebrating the distinctive food traditions of Vietnam’s former imperial capital.
Autumn lends Hanoi a special atmosphere, with seasonal com (young green rice), mooncakes and colourful Mid-Autumn displays appearing throughout the Old Quarter. In Sapa, meanwhile, the rice harvest transforms the terraced valleys into shades of gold. Walking through Muong Hoa Valley and its surrounding villages at this time of year offers travellers a beautiful combination of mountain scenery, local culture and seasonal agricultural traditions.
We are also encouraging travellers to venture further off the familiar tourist trail. Vietnam’s Central Highlands feature in our new Trails of Vietnam journey, introducing visitors to Bahnar village life, Kon Tum’s distinctive wooden church, Bien Ho Lake, coffee-growing landscapes and the impressive Dray Nur Waterfall. It is a region where culture and history are every bit as rewarding as the scenery, offering another dimension to a journey through Vietnam.
September is also taking Panorama Destination Vietnam to Europe. From 15–17 September, we will be attending IFTM Top Resa in Paris, where we look forward to catching up with existing partners, making new connections and sharing our latest Vietnam and Indochina itineraries. Back home, on-the-job training and knowledge sharing continue to be an important part of our daily work, helping our team maintain and develop the service standards our partners expect.
Wherever your clients’ interests take them, our aim is to connect travellers with the places and experiences that speak to them, while leaving room for unexpected discoveries along the way. This September, that could mean lantern-filled streets in Hanoi, golden rice terraces around Sapa, a family kitchen in Hue, the coffee-growing hills of the Central Highlands or a journey through the Mekong Delta. We look forward to sharing these experiences with your clients – and to seeing many of you in Paris.
Warmest wishes,
Nguyen Thi Minh Trang
Panorama Destination Vietnam Country Manager
Ha Long Bay
A breathtaking natural wonder, home to thousands of limestone karsts rising from emerald waters. A UNESCO World Heritage Site, this iconic destination captivates travelers with its mystical caves, hidden beaches, and floating villages. Whether cruising or kayaking, every moment here feels like stepping into a dreamlike seascape.
Golden Bridge
Masterpiece of architecture and nature, this golden walkway appears to be lifted by giant stone hands emerging from the mountains. Floating above the clouds, it offers breathtaking panoramic views and become one of the world’s most iconic landmarks.
Hội An Ancient Town
A charming blend of history and beauty, this ancient town captivates with its lantern-lit streets, well-preserved architecture, and riverside charm. Once a bustling trading port, it now enchants visitors with colorful shophouses, vibrant markets, and a magical ambiance that makes every stroll feel like stepping back in time.
Ho Chi Minh City
A city of energy and contrasts, where towering skyscrapers stand beside historic French colonial buildings. From the scenic Saigon River to the iconic Notre-Dame Cathedral, every corner offers a glimpse into a rich past and exciting future.
Fansipan
Rising above the clouds, this majestic peak is the highest in Indochina, offering breathtaking panoramic views. A journey to the summit reveals lush forests, cascading waterfalls, and a serene spiritual atmosphere. Whether by trek or cable car, reaching the top is an unforgettable adventure in Vietnam’s natural beauty.
Hanoi
A city where ancient charm meets modern energy, its streets are alive with history, from centuries-old temples to French colonial architecture. Scenic lakes, bustling markets, and vibrant street food create an unforgettable atmosphere. With rich culture and timeless beauty, it’s a destination that captivates every traveler’s heart.
Vietnam Culinary Delights
Vietnam’s culinary scene is a flavorful adventure, blending fresh ingredients, bold spices, and rich traditions. Savor the iconic pho, indulge in crispy banh mi, and enjoy delicate fresh spring rolls. From Hanoi’s street food to Ho Chi Minh City’s vibrant markets, every bite offers a taste of Vietnam’s unique culture and heritage.
