Thailand has been ranked among the top ten safest countries globally for solo female travellers in 2025, securing the 8th position according to a report by the New York Post. This accolade underscores the nation’s commitment to visitor safety and its renowned hospitality, further bolstering the ‘Amazing Thailand’ brand.
Deputy Government Spokesperson Sasikarn Wattanachan highlighted this achievement, emphasising the government’s ongoing dedication to safe tourism policies aimed at enhancing Thailand’s global standing. She noted that this recognition is a testament to the collective efforts across various sectors to ensure a secure and welcoming environment for all travellers.
Beyond the New York Post’s endorsement, several esteemed international travel publications have lauded Thailand’s suitability for female adventurers. The popular travel blog ‘Adventurous Kate’, for instance, specifically recommends Thailand as an ideal destination for women travelling solo, citing its robust safety measures, convenient tourism infrastructure, and the inherently warm and welcoming nature of the Thai people.
Similarly, ‘Be My Travel Muse’, a highly influential platform among female globetrotters, has also pinpointed Thailand as one of Asia’s premier destinations for solo exploration. Their commendation rests on the country’s diverse array of attractions, its easily accessible public transport network and its universally tourist-friendly services.
This recognition comes as new data highlights the burgeoning influence of women in shaping global travel trends. A recent 2025 survey by Agoda, the online travel platform, reveals that women travellers across Asia are increasingly making key decisions on destinations, accommodation preferences and overall travel experiences. The survey underscored women’s growing sway in the travel industry, with a staggering 82% of travel decisions worldwide being made by women.
Agoda’s 2025 survey identified several key trends in women’s evolving travel behaviour. A notable finding was the growing desire among women to seek out new destinations offering cultural immersion and unique experiences. This trend is particularly strong among Indian and Indonesian women, with 80% in India and 69% in Indonesia keen to explore lesser-known locations. Overall, 60% of women in Asia prioritise such culturally rich, off-the-beaten-track destinations.
The survey also highlighted a significant interest in family travel, with 40% of women preferring to travel with family compared to 28% of men, indicating a rise in multigenerational trips. Indonesian women, in particular, show a strong inclination towards family journeys, with 68% opting for such trips, reflecting a broader regional pattern.
While solo travel is generally on the rise, and men currently undertake more solo journeys, solo female travel is experiencing significant growth, especially among younger women. The survey found that 62% of women aged 18-25 in places like Hong Kong and Thailand expressed interest in travelling alone, directly aligning with Thailand’s recent safety accolade.
These evolving trends present both challenges and considerable opportunities for the hospitality industry. Agoda’s findings serve as a timely reminder for hotels to specifically cater to the needs of women, who are now driving a substantial portion of travel decisions across Asia and beyond. To maintain their competitive edge, hoteliers are encouraged to adapt their services to better cater to this powerful demographic.
