A selection of bitesize stories and positive developments making the news in the Land of Smiles recently:
Thailand promotes high-value nature tourism while protecting national parks
The Tourism Authority of Thailand (TAT) and the Department of National Parks, Wildlife and Plant Conservation (DNP) are enhancing cooperation to modernise national park services, promote high-value nature tourism and uphold environmental conservation standards. The initiative will target high-value, high-spending visitors through the Workation Paradise and Luxury Experience concepts, while balancing tourism development with natural resource conservation.
(source: Pattaya Mail)
Bangkok’s Vijit Chao Phraya festival to feature 31 nights of lights, drones and fireworks
Bangkok’s Chao Phraya River will be transformed into a month-long night-time spectacle from November 13 to December 13 as the Tourism Authority of Thailand (TAT) prepares to stage Vijit Chao Phraya 2026 across 13 riverside locations. TAT Governor Thapanee Kiatphaibool said the fifth edition of the festival would run for 31 days under the theme “Light of Imagination”, stretching along both banks of the river between Rama III Bridge and Rama VIII Bridge.
(source: The Star)
Virgin Atlantic launches direct London Heathrow–Phuket flights
The Tourism Authority of Thailand (TAT) today welcomed Virgin Atlantic flight VS214 from London Heathrow at Phuket International Airport, marking the launch of a new seasonal non-stop service. Operating three times weekly during the 2026–2027 UK winter season, the route expands direct access to Phuket from one of Thailand’s leading high-value long-haul markets.
(source: TAT Newsroom)
Thailand targets high-value travellers with new wellness and luxury tourism strategy
The Tourism Authority of Thailand (TAT) is targeting high-value travellers and repeat visitors through wellness, new travel experiences, destination connections and strategic partnerships under its 2027 Value over Volume direction. The strategy takes centre stage at ITB Asia 2026, held from 21–23 October at Marina Bay Sands, Singapore, where TAT marks its 19th participation with 14 Thai tourism businesses under the theme “Healing is the New Luxury”.
(source: TAT Newsroom)
Get the latest on Thailand, follow Panorama Destination and never miss a thing!
