From 19–21 February, the Tourism Authority of Thailand (TAT) took centre stage at the South Asia Travel and Tourism Exchange (SATTE) 2025 in India. The event formed part of wider plans to attract 2.3 million Indian arrivals in 2025, by expanding product offerings into new traveller segments, such as families, luxury leisure, weddings and golf tourism.
Held at the Yashobhoomi – India International Convention and Expo Centre in Delhi, the show provided a platform for TAT to showcase their latest offerings and expand their reach into the Indian market, which has traditionally been a major contributor to the tourism sector. Last year alone, Thailand recorded 2,129,149 Indian visitors, representing a 30.74% increase compared to 2023.
The event, which is India’s largest travel and tourism trade fair, welcomed over 35,000 visitors and featured around 1,400 exhibitors. The Thailand Stand covered 300 sqm and featured three distinct zones: an information area, a business networking space and interactive area showcasing the unique arts and culture Thailand has to offer visitors.
A total of 50 tourism business from Thailand participated in SATTE 2025, which facilitated countless B2B engagements and provided the catalyst for new collaborations among industry professionals.
“SATTE 2025 is a vital platform for Thai tourism operators to foster business opportunities, introduce new travel products, and promote exclusive packages tailored to Indian tourists,” explained Pattaraanong Na Chiangmai, TAT deputy governor for international marketing in Asia and the South Pacific. “It strengthens Thailand’s position as a premier destination under the globally recognised ‘Amazing Thailand’ brand, aligning with the ‘Amazing Thailand Grand Tourism and Sports Year’ initiative,” she added.
To attract more Indian travellers to Thailand in 2025, TAT has created two flagship projects aimed at the subcontinent. First, the ‘Living it Up in Thailand’ campaign promotes cultural, culinary and adventure experiences for Indian millennials through partnerships with travel platforms such as Clear Trip and Akbar Holidays.
Second, the ‘Celebrations with Care and Inner Shine’ campaign is geared towards India’s booming wedding and anniversary travel market, and targets wedding planners and party organisers with exclusive promotions and familiarisation trips.
Thailand has long been a popular destination for Indian travellers, who regularly visit places like Bangkok, Chon Buri, Phuket, Krabi and Surat Thani. More recently, new destinations like Ko Samui, Ko Tao, Ko Pha-ngan, Phang-nga, Rayong and Chiang Rai are also growing in popularity among Indian holidaymakers.
According to the latest tourism statistics from Thailand, Indian visitors usually opt for a combination of beach trips, culinary offerings, nightlife, wellness retreats and heritage tours. These travellers spend, on average, 34,920 Baht per trip and stay for 6.58 nights. With its raft of new promotions, TAT is hoping to increase these numbers in the months ahead.
