Country Manager Message – Vietnam Greetings from Ho Chi Minh City! As summer begins, Vietnam’s calendar comes alive with vibrant cultural celebrations and meaningful seasonal experiences, offering travellers a deeper connection to local traditions and everyday life. One of the most significant moments is Vesak, or the Buddha’s Birthday, typically observed in late May or early June. Celebrated…
A message from Panorama Destination Thailand Hello from Thailand! The Land of Smiles continues to strengthen its position as a leading destination in Asia, with a growing focus on wellness tourism, alongside recent recognition of Bangkok as the first city in Asia-Pacific to receive the UNDP Gold certification for gender equality. While some airline route adjustments have been…
A Message From Panorama Destination Malaysia: Hello from Kuala Lumpur! Malaysia’s tourism sector continues to gain strong momentum, supported by strategic initiatives and growing international interest across both leisure and medical travel segments. The government’s recent decision to extend the Visit Malaysia campaign to 2027 reflects a clear commitment to sustaining long-term growth, with increased focus on key markets…
A message from Panorama Destination Indonesia Warm greetings from Indonesia! May presents a dynamic and meaningful time to explore Indonesia, shaped by a rich calendar of national holidays and cultural celebrations. This month, we look forward to Eid al-Adha on 27 May and the spiritually significant Vesak Day on 31 May, marked by candlelight processions and…
Vietnam’s cultural capital is set to take centre stage in 2026 as the historic city of Hue hosts one of Southeast Asia’s most dynamic and immersive cultural events. The Hue Festival 2026 returns with an expanded, year-long programme, transforming the former imperial capital into a vibrant hub of art, heritage and international exchange. Held under the theme “Cultural Heritage…
Tucked away on Vietnam’s central coast, the ancient town of Hoi An is a charming city that continues to capture global attention, recently being named among the world’s most beautiful destinations for 2026. This recognition reflects not only Hoi An’s timeless appeal, but also its unique ability to blend history, culture and everyday life into a truly immersive travel experience. A Living Heritage…
Thailand is redefining how travellers experience the Kingdom, with the Tourism Authority of Thailand (TAT) unveiling its new “5 Must Do in Thailand” strategy: an initiative designed to inspire deeper, more meaningful journeys across the country. Launched at the Thailand Tourism Festival 2026 in Bangkok, the strategy reflects a broader shift towards experiential travel, encouraging visitors…
Thailand is taking a significant step forward in its sustainability journey, as the country prepares to host the Global Sustainable Tourism Council Global Sustainable Tourism Conference (GSTC 2026) in Phuket this April. The event signals Thailand’s growing ambition to position sustainable tourism as a driver of real business value across the sector. Bringing together policymakers, industry leaders, academics and sustainability experts…
Sarawak is setting its sights firmly on the future, with an ambitious target of welcoming five million visitors by 2026 and positioning the Malaysian state as one of Southeast Asia’s fastest-growing emerging destinations. This goal builds on strong recent performance, with visitor arrivals reaching approximately 4.8 million in 2024 and continuing to trend upward into 2025, reflecting…
Malaysia’s culinary reputation has long been one of its greatest travel draws. In 2026, a vibrant calendar of food festivals is set to bring this rich, multicultural cuisine to the forefront of the nation’s tourism offerings. Across the country, a diverse lineup of events will celebrate everything from traditional street food to contemporary culinary creativity, offering foodie travellers an immersive…