Thailand is redefining how travellers experience the Kingdom, with the Tourism Authority of Thailand (TAT) unveiling its new “5 Must Do in Thailand” strategy: an initiative designed to inspire deeper, more meaningful journeys across the country. Launched at the Thailand Tourism Festival 2026 in Bangkok, the strategy reflects a broader shift towards experiential travel, encouraging visitors…
Thailand is taking a significant step forward in its sustainability journey, as the country prepares to host the Global Sustainable Tourism Council Global Sustainable Tourism Conference (GSTC 2026) in Phuket this April. The event signals Thailand’s growing ambition to position sustainable tourism as a driver of real business value across the sector. Bringing together policymakers, industry leaders, academics and sustainability experts…
Sarawak is setting its sights firmly on the future, with an ambitious target of welcoming five million visitors by 2026 and positioning the Malaysian state as one of Southeast Asia’s fastest-growing emerging destinations. This goal builds on strong recent performance, with visitor arrivals reaching approximately 4.8 million in 2024 and continuing to trend upward into 2025, reflecting…
Malaysia’s culinary reputation has long been one of its greatest travel draws. In 2026, a vibrant calendar of food festivals is set to bring this rich, multicultural cuisine to the forefront of the nation’s tourism offerings. Across the country, a diverse lineup of events will celebrate everything from traditional street food to contemporary culinary creativity, offering foodie travellers an immersive…
Indonesia’s tourism landscape is entering a new era; one defined not by volume, but by depth. In 2026, the archipelago is embracing a shift towards experiential travel, where journeys are shaped by connection, culture and a renewed sense of purpose. From immersive nature stays to vibrant cultural festivals, Indonesia is positioning itself as a destination where travellers do…
Stretching across more than 17,000 islands at the heart of the Coral Triangle, Indonesia is widely regarded as one of the most extraordinary diving destinations on Earth. Beneath its turquoise waters lies an endless carousel of staggering biodiversity; home to over 3,000 species of fish and more than 600 types of coral, Indonesia’s underwater world represents a significant portion of the planet’s…
There’s plenty of good news coming out of Vietnam at the moment. Here are a few stories making the headlines: Tourist arrivals in Hue on the rise The central city of Hue has recorded strong tourism growth in both visitor numbers and revenue in the first three months of 2026, raising expectations for continued…
A selection of bitesize stories and positive developments making the news in the Land of Smiles recently: Songkran festival 2026 to proceed nationwide The Tourism Authority of Thailand (TAT) confirms that Songkran Festival 2026 will proceed as planned across all regions of the Kingdom, welcoming visitors from around the world to celebrate the Thai New Year through vibrant…
A selection of bitesize news stories currently making the headlines in Malaysia: Hari Raya festivities welcome 5,000 additional visitors In conjunction with the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia delivered a warm festive welcome to both domestic and international travellers through vibrant Hari Raya Aidilfitri celebrations held across nine airports nationwide. The main event took place at…
A few bitesize news stories and tourism developments making the headlines in Indonesia in recent weeks: Indonesia prepares new tourism strategy amid global geopolitics Indonesia’s Tourism Ministry has prepared a series of strategies to mitigate the impact of global geopolitical tensions while maintaining the positive growth trend of the country’s tourism sector. Tourism Minister Widiyanti Putri Wardhana said the measures aim to strengthen…